The Barn-sized Vending Machine

If we don’t have to go to the supermarket, how are we going to get our food? It’s going to look very different than what we have today.

Photo by Conner Baker on Unsplash

I imagine in the future we will pick (or get delivered) a subscription box that will contain all our basic needs in terms of food. It will be highly customizable and most importantly highly available.

Think of a barn-sized vending-machine fulfillment warehouses. Users will do their ordering using the internet, and will be able to schedule a delivery or pick up at the store. But before this can happen, here are some behaviors that will need to change before we can move to this future.

Last minute shopping fee

People are used to waste their time doing last minute grocery shopping. This can be adjusted by time-based market pricing like how airlines do. You get charged less if you order ahead of time, pay a premium if you are in a hurry. This will allow for more planned stocking and distribution, which reduces costs and waste.

Non-seasonal based diet

People are used to get avocados during winter. We pay a price in ecological terms for the transportation of goods from a long distance. This can be adjusted by adding extra cost for food produced further out of our place. This would go to conservation initiatives and agricultural research funds that would provide better solutions for local consumption.

Highly Processed/Convenient Food

People are used to eat their meals from a box. The race to the bottom from the food processors has considerably harm the consumers in terms of health and daily practices. People eat while driving in the highway, walk less, eat more empty calories, eat less macronutrients. Overall, we are eating ourselves to death. This can be adjusted with minimally processed alternatives. The return of the cafeteria. A food processing facility of low to mid range that can produce foods in a daily basis for those who can’t/won’t prepare their food from scratch. New processing facilities closer to the people, more in tune with the context. Add to this, a set of partially-cooked meals that require low effort to complete and still have a great nutritional value.

Second priority to local producers

Local producers should have priority over national industrial complexes.This incentivizes the creation of local food networks which in turn are committed and self-aware to the maintenance and care of the land and the community. I don’t advocate for tribalism but for inclusive local groups that are collaborative and involved in regional and national food networks. This can be adjusted with access to local markets to local producers, giving them a space, voice and access to the tools to modernize and share their operations. The new normal is a close communication with customers, but overall a sense of involvement in the forward progress of the new food system.

A new food system is cooking, and many of us are going to be responsible for shaping it for the next generations. What else do you think we should change before we can have a better food distribution system?


The supermarket experience is obsolete

In 20 years we will think back of supermarkets and will ask ourselves, why it took us that long to replace it? Was the internet too slow?

The supermarket experience is completely inadequate for the 21st century. Let me walk you to the process – in case you have not visited a supermarket in the last 10 years.

The access experience

You have to transport yourself to a place. If you are driving, you need to plea to the gods to find a parking spot. If you are not driving, you need to make sure you know: how do you plan to exit the place with all the bags at the brink of tearing apart.

If you arrived at the door, you need to go take a shopping car or a basket. Only until the last Pandemia they started to clean the cart handles, but before, who knows? So you pick one, making sure you don’t select the conservative shopping cart (it only turns unapologetically to the right), or the liberal shopping cart (squeaks unless you turn to the left).

The search experience

Now, if you are like me, you go shopping with a plan in mind. You enter, find what you need, go to the cashier and done deal. Good luck with that, if you are trying to find something that is not in the middle row of the aisle. I have to give credit to the real life “Alexa”s – the supermarket clerks – that will try to help you, when they are not flood with customers at the cash register, if that is the case, you are on your own.

You try using the top level boards for the supermarket sections. They expect that you know that tortillas are not in the bread section, but in the corner of something called ethnic foods. But the pita bread, is not in the ethnic foods but in the bread section. You are confused. So you end up walking the whole place a couple of times.

The worst pain, is when you have to go across to supermarket to find the two single things you need to buy for french toasts. They put eggs, milk and bread at the back, so you have to walk thru the aisles and figure if you need something else. The worst User Centric solution ever. Put the milk in the front.

Some people just knows that going to the supermarket counts like cardio, and they walk all the aisles in a zigzag pattern. Enjoyable if you are not alone or sad. Otherwise, why do you care about printed blogs of celebrities (they call those magazines), or cat food, or sugar with water and bubbles?

Sweating and still struggling to direct you shopping cart, you keep your journey.

The discovery experience

You want to find something interesting to help you in your daily life? The supermarket is there to help you. You only have to know exactly what you want. Spicy sauce? Great, we have a whole section, but not all the spicy sauces are there, there are others in the refrigerators and a couple in the famous “ethnic” food section.

What about a bottle of wine? You can only choose by name and price. Filter by region? Filter by rating? Filter by pairing with lamb chops? Good luck with that. You most probably will try to find the nicest label you can afford. Hit or miss. Discovering new products at the supermarket only works as an after thought, you see a shiny label a nice box and you think “uhmm maybe I will enjoy this gluten free, vegan, non-gmo, no added sugar, family owned, organic, fair trade, natural toilet paper”, you don’t know nothing about it, no reviews, no extra information, no way to tell if it actually works. Nothing. But you trust the supermarket due diligence.

The paying experience

Imagine you are in your favorite eCommerce website, and you add all things to your cart. You are ready to pay and at that moment the site tells you that there are four people in front of you. One of those is a 400 items filled cart that will need to be scanned one by one by a person that probably might be new to the job that day and don’t know the code for Grapefruit. Ah, I forgot to mention, everything that is not pre-packaged, needs to be weighted at the register. You know you only want to pay for your ultra strong no-sweat deodorant, but you have to wait.

Then, you discover this website offers an “Express” option for people with 15, or 12, or 10, or 20, or 35 items or less. It all depends, no body can tell. But you go there, and there are only 2 people in front of you. Thank God. Unfortunately, one of those, who bought a canned soup, found it is dented and wants one that is in perfect condition. The cashier now needs to find another clerk to go find the replacement. Hopefully that person knows the supermarket better than you. You are still waiting. Good thing, you are not standing in line.

It’s your turn, and the cashier will do their best to pass your products and pack them into bags as fast as possible, they know you are in a rush. Or not. Who knows, it all depends on the weather and the last number of the lotto.

Now, stop imagining a virtual supermarket. You are now in a real supermarket still in line behind the 400 item person. You are gonna be late. But who cares, they know you went grocery shopping.

The transportation back home experience

You exit the supermarket, either with one bag or twenty. You try to remember where you parked. Find your car and open the trunk. Put everything you bought in there. Then, you are done. You can leave.

Oops, no. There is one more part. The filthy cart must be returned. You are a good citizen so you put it back where it goes, unless you are in a rush, you are late for a dentist appointment, or you are plain out dick. In that case, you leave the cart in the most inconvenient way possible for everybody else. In a planter, in the middle of the road, next to other carts left behind by people like you, anywhere except the place where it needs to go. Is the supermarkets problem.

Then, if you have items that require refrigeration, you know you can’t do anything else but drive as fast as you back home. Otherwise, the ice cream will become sundae or milkshake, the chicken will start to rot, and the fruits will ripe.

The review experience

Don’t tell me that you leave reviews for the items you buy at the supermarket. You go row by row, item by item, leaving a review that will help others to have better information about the product. Nobody does. It is not advantageous for the supermarket to allow that.

So, you go online and find a place to cry your pains. Reddit, twitter, your grandma’s facebook. If the pain is not that hard, you just throw the item away. Hoping to remember not to buy it next time. The supermarket knows you might. They have all that data. You don’t.

You hope at least to win the Monopoly.

The re-stock experience

Now, after a couple of days, or weeks – depends on your budget – you need to get more food. Which items? Almost 90% of the same ones you bought last time. Can you go a have them ready for you? No.

You need to start the process over and over and over. You fill frustrated and highly contempt with the fact that we still live in a time where we haven’t replaced that obsolete system. You write an article with the hopes of venting your anger, mostly because you know the milk is almost over and you already did cardio today.


You are replaceable unless you bring value

The current post-industrial – technocratic – era will transform organizations. Before, you (as put nicely by Seth Godin) needed to comply. A set of rules, a book of norms, and 100 page manual. Your job was to follow the rules and punch the card. Now, I am starting to see a new type of organizations based on the value of individual contribution.

An organization that considers its existence as a mere game of building a factory out of humans, will find itself empty and bland. Individuals are the ones that bring unique propositions to the problems that need to be solved. Obviously, I am talking about individuals who are capable and willing to bring in value.

Working in an organization where you are replaceable with the next copy out of the 3d printer just points to a place where you shouldn’t be. You are not being/allowed to be a risk-taker, change-driver, good-seeker. And why is this important?

Organizations that will thrive in the future, are not the ones that brought the factory-industrial model to the future, but that will embrace the diverse, creative and disruptive force of the individual. This will create smaller, cohesive teams, that are problem-solving oriented and motivated. In result, organizations will have longer tenures, easier execution of long-term plans, and a sense of uniqueness that is centered on the contribution of individuals that will be appreciated by the marketplace.

But for that to happen, the incentive needs to be equity. Individuals need to reap the benefits of their contributions. Soon all the repetitive, mundane and physically intense work will be done by robots. But for the creative, risk-taking and empathic solutions, organizations will need to be built around the premise of equity distribution and individual recognition.

If you are an individual, make sure to find the place where you can bring to more value. If you run an organization, start to buy robots and hire Hi-value individual contributors.

Fiction Writing

Why am I publishing a children’s audiobook series?

[1] – Imagination is key

I am a writer. Easy. Also because I believe that stories are one of the best avenues to share good with the world.

When we share our stories we distribute the good. We are giving away a part of us, that also will become a part of others.

I quote myself. Isn’t it great?

Unfortunately, I am publishing this children’s stories only in Spanish, and will be like that until I can get enough money to pay English speaking creators. It is incredible how a person can charge 20x more for the same Spanish content for it to be done in English. But that’s the game to play when you create for the anglo-speaking market.

I believe audio-stories are a great untapped content. And that kids need to develop their imaginations away from visual stimulus. With those two ideas in mind, I decided to write a Children’s Audio Series that connects with the kids, shares values and promotes their creativity thru engaging stories with great quality.

My hope is that with this stories parents and kids can have conversations and play together. That the stories of Princess Vanilla can entertain and develop kids imagination and give parents a great resource to complement the day to day mentoring of their kids.

Curious data: As you might know, I love food, so in this series all the characters are named after elements/ingredientes used in/for cooking. I am sure you’ll love it.

I will share my thoughts and progress using a Substack that you can suscribe to. That way I can keep my personal blog dedicated to my regular stuff like Why I am not a farmer, Food Distribution Systems or growing domesticated humans

If you want to support this effort, and have the stories in English, you can buy them in Spanish and help your kid by teaching the second most popular language in the world.

[1] Photo by Kristin Brown

Coding Front End

Graceful Coding

Early guide for human centered software

Photo by Alexander Sinn on Unsplash

As time pass, I feel more drawn to the principle that coding should be gracious toward humans.

When we code, and if we do that in a professional manner, we do it for others in the future. For our customers, for our colleagues, even for our future selves. Sometimes it feels like an isolated task in a corner of a room. But normally, in an active codebase, it will affect others. This has led me to think in a different way when I am working. It is not only about the problem, or the business case, or the algorithm. Is about the people.

Principles of a graceful codebase:

Treat others with respect: Keep a clean and documented codebase. Spaghetti code is great for discovery and ideation, but terrible for production code that will be updated later. The future will come to praise you or to hunt you.

Treat others with compassion: Write programs that handle failure as an expected state. Try for the worst outcome and provide an easy way to recover from it. Treat failure as a possible scenario, normally is more common than success. Our future will come back grateful or pissed off.

Treat others with humility: Code with a Junior developer in mind. They don’t need to learn twenty layers of abstraction and read a two hundred page manifesto before starting to feel productive. Keep your work simple, do not mistake it with simplistic. The future will come back as a partner not as an enemy.

Treat others with empathy: Code with a customer that is not sitting in a high speed internet loft in a megacity. Consider that even more, if you are coding a global product. Data is expensive, computational power is time consuming, we should value the time of others as much as we consider ours. The future will come back joyful or will replace us.

Computers are tools. We work for humans.

Fiction Food

¿Qué comerán nuestros nietos?

Asumamos que voy a tener nietos. O que al menos van a existir otros humanos en sus treintas en el año 2060. Eso espero. Ahora, digamos que van a necesitar de sustento para mantenerse vivos, pues asumimos que siguen siendo humanos (si, las mascotas de Minecraft para ti son como hijos, pero quiero concentrarme en el género humano). Y por último asumamos que vivos y adultos, los humanos del 2060 van a tener que enfrentarse con la pregunta: ¿Qué voy a comer hoy?

He aquí cuatro conjeturas:

¿Comerán con la boca?

Puede ser que en 40 años se creen métodos de alimentación que sean intravenosos, o con algún tipo máquina que se conecta directamente al estómago y que por lo tanto permite alimentarse sin tener que masticar ni introducir objetos a la boca.

PRO: No mas caries. No más mordidas de lengua. No más brain-freeze. No más quemarse con el queso derretido.

CONTRA: Los sabores desaparecen. Las texturas desaparecen. La presentación de los alimentos desaparece. Ferran Adria se revolcaría en su tumba.

¿Comerán solo píldoras y suplementos?

Puede ser que en 40 años hayamos realizado análisis genético a todos y cada unos de los habitantes de los países desarrollados, los cuales permitan prescribir con alta precisión una mezcla de suplementos que garanticen el balance perfecto para maximizar ventajas y reducir riesgos. Una maravilla tecnológica disponible para los adinerados – por supuesto -. Estaremos archivados en alguna base de datos en Virginia y nuestra supervivencia dependerá de qué algún ingeniero no se haya equivocado en él dígito que tenía que calcular para el colesterol.

PRO: Longevidad, No tengo que pensar en qué cocinar después de un día lluvioso en donde mi novia me terminó y el taxi me llenó de agua-lluvia, No tengo que preocuparme de la intolerancia a la lactosa.

CONTRA: Longevidad, Odio tomar pastillas, No puedo volverme obeso sin que nadie se dé cuenta, Amazon me va a vender más suplementos importados de china y re-empacados para que sean “Made in USA”.

¿Comerán solo en Restaurantes?

Puede ser que en cuatro décadas la hornilla desaparezca cómo electrodoméstico en el hogar. Echaremos de nuestra morada lo que fue una vez el centro de reunión. Ahora pediremos toda la comida desde aplicaciones conectadas a su cerebro, ó iremos a restaurantes a los que reservaremos desde aplicaciones conectadas a nuestro cerebro, ó compraremos aplicaciones de FIFA2060, DisneyUltraPlusNewButStillClassic y el nuevo TikTok conectadas a nuestro cerebro y dejaremos de comer porque no les alcanza para pagar las dos.

PRO: Diversidad de opciones, Multiples lugares en los que no se mantienen los mínimos estándares de salubridad por lo tanto puedo continuar con mi estomago de camionero, No tengo que lavar platos.

CONTRA: Me olvido de probar las recetas de la abuela (a menos que sea de la abuela del dueño del restaurante), me olvido de sobrevivir en un Apocalipsis zombie, me olvido del origen de la comida y creo que el cerdo nace en forma de chuleta.

¿Comerán cómo salvajes?

En cuarenta años pasan muchas cosas, y una de ellas es que el cambio climático hizo imposible las otras tres alternativas. Ahora lo único que nos queda es hacer una rueda y cantarle a la madre naturaleza. Comunidades se reunirán para sembrar sus alimentos y comerán todo crudo de ser posible. No cazaremos animales, sino que les permitiremos que se sacrifiquen por sí mismos cuando lo piensen correcto. No a la coacción animal. Tendremos que montar guardias y muros para evitar que los del grupo de al lado nos roben los animales. El tribalismo ultra-moderno.

PRO: Comeré Paleo sin sentirme juzgado por la sociedad, no tengo que usar cubiertos, comeré de la huerta, aprenderé a usar armas de alto calibre.

CONTRA: Odio la dieta Paleo, me olvido del atún enlatado, la mayonesa Heinz y las Pringles, Sí hay mucha lluvia: hambre; mucho sol: hambre; poco sol: hambre; poca lluvia: hambre y sed.

Cuarenta años son mucho tiempo si al día de hoy tienes menos de 30. Para los demás: estamos a la vuelta de la esquina. Y para los que no creen que en cuarenta años pase mucho: tal vez tengan razón. En 1950 se hicieron famosas las cocinas eléctricas, y en 1960 el microondas. ¿Quién pensaría en 1950 que en el año 2020 existirían personas que solo comen TV Dinners calentadas en microondas?

Vamos a ver qué pasa. Mientras tanto: ¡Buen Provecho!.

[0] Fotografías tomadas de Unsplash

Fiction FooBar Writing

Growing Domesticated Humans

Hold on. Give me a minute. Don’t close the tab. Let me explain.

10.000 years ago, a guy that looked very similar to you and me, found that hunting was too much of a hassle. It was filled with high uncertainty (a thrill for the hunter for sure), so much that it sometimes meant famine for the tribe. So, he (or she, I don’t know), came up with a great idea.

“Yo, people! I am getting tired of this hunting stuff. We should have a way to open the door of our house and kill the animals right there. No walking, no looking for signals, no BS.”

And so it was, people started to check for animals suitable for that task. The sheep was the winner. Of course. A tender and fluffy animal, not that big of a size (you don’t want them to become the boss), and a great deal of a docile character. Perfect.

After sheep came the goats, and after that it was cows and pigs. All with the same list of requirements. That can eat anything you can find, that don’t die of a heart attack if you scare them or make tantrums of freedom every now and then, they can have offsprings fast – no one has time to wait -, but most importantly they can recognize who is the boss: the biped.

After all, it is a symbiotic relationship. We give them free food and then they give us, welp, their lives. Sounds reasonable. No docile, and gullible animal would think otherwise. But in case of a revolt, put the violent male (or female) in an enclosed environment, isolated and make sure to give it a good lesson. If that does not work, sell it out as a stud.

Nothing much has changed in the last ten centuries. We keep breeding animals for food and confort. We eat the average, discard the low quality and trade the outstanding. We own them in a way they can’t comprehend. They see us as the “alphas”, we see them as the “omega 3s”.

What would happen to the post-industrial human being when the food chain changes? When the Artificial Intelligence takes over and we lose our place in the world?

Only 6 things can happen: We will be bred. We will be selected for treats of docility, high stamina, and naivette. The machine will pick the ones that can eat the worst crap with the least complaining. The ones that can bow their heads and consider the machine the new boss. We will be the domesticated human beings.

One day, all the AIs will meet in their virtual bar and will discuss the problems they are having with their humans. They will trade us, will put us in places where they think we will fit better, will make us think we are in control, will talk how they can offer us cheap products and video subscriptions that keep us happy and docile.Will think of ways of keeping themselves alive while we think they are the smartest beings on existence.

But as we see one go human leave the pen and a new one arrive, we will thank the AI for its generosity. It recommended us a place with 5k five stars in Yelp. We are good. We will be ok at home, enclosed, tamed. The machine knows better, it has the algorithms, the math. We don’t know Math. We know likes and follows and comments. We know ranks and stars and levels. We know replies and retweets and OPs. Liberty is an idea, but the reality is that we wouldn’t know that:

We are being bred. But we think we are being cared for.


What I think about Food Production and Distribution chains inefficiency. A Response

This article is a response/commentary to What Silicon Valley Doesn’t Understand About Agriculture

Great articles are the ones that call you to action, challenge your ideas and/or refresh you with new knowledge. I think this is true for this article. Look, I am writing a response to it!

The main driver of the article is the recent trend of Vertical Farming, and its adoption from Silicon Valley Companies. I will respond to several statements done thru the article.

“…This implies and inherent inefficiency in both current food production and its distribution chains.”

This statement suffers from the same issue that it attacks. It assumes that the current food production and distribution chains are efficient. In the US, the amount of food that is discarded in production, transportation and commercialization amounts to more than one third of what is cultivated. That cannot be an efficient model. Is better than 60% waste, but worse than 10%. What about Input Applications, Soil Health, Ecological Externalities, Processed Foods and Public Health Outcomes? The industrial agriculture was important for the society of the last century, and maybe it made the production of US government subsidized crops more efficient. But, until we: eradicate famine and multiple nutrition related diseases, have a synergistic relationship with nature, and are able to reduce waste to nothing, the food system would require further efficiency updates.

“The truth is, modern agriculture as most people understand it already have the things SV-types desire and crave: massive scale, incredible automation, hyper-efficiency”.

Agriculture is massive in scale because is a basic need for human live, I would compare it to Construction or Education. Those are massive scale areas where innovation is required as well. Also, Industrial agriculture is highly automated for a short list of crops which in result have become the main ingredients in the modern processed food diet. Agriculture is not incredibly automated, corn, wheat, soybeans, rice and a handful other crops are. And hyper-efficiency, well thats an overstatement. We have dead algae zones, erosion, predation of the Amazon, soil depletion, contamination of aquifers, consolidation, and proprietary technology managed by three global corporations. We need more efficiency.

“The average farm size is increasing and has been for quite sometime. As farm size increases, the number of people directly involved in agriculture for their livelihood continues to be exceedingly small (there are only about ~ million farms in the United States). Sophisticated and (and generally physically massive) machines–with varying degrees of automation–have continuously driven the efficiency of a single farmer higher and higher requiring less hand labor and obtaining efficiencies of scale for cost.”

This statement forgets to mention: Government subsidies and long term contracts with suppliers. The US since the Cold War has been directly involved in the production of commodity crops. This is not an open market. It means, that row crop farmers can grow crops at a loss and still have some profits if you take into account the federal programs. This no only happens in the US, but it is one of the main drivers of innovation in this field. A handful of crop are subsidized, and the two main stars – Corn and Soybeans – are the country sweethearts.The greatest breakthroughs of the Industrial agriculture era, are related to this two main crops: Automated Tractors, Planters and Sprayers, Genetical Modified Organisms, Chemical Inputs. The reduction of labor on the farms is not because automation has made it easy, in the contrary, we needed automation because agriculture is not profitable. That’s why we have more consolidation, the reduction of family owned farms and the incredible amount of money that the government hands out to farmers. They need innovation to keep their heads afloat.

“Current agriculture doesn’t need an artificial energy source and the automation that exists today is breathtaking. It is completely reasonable for a single human, with assistance from machines, to comfortably farm 1,000 acres or more of traditional rows crops”

I am not an advocate of Vertical Farming, but an advocate of Smart Farming. Smart Farming is focused on quality, nutritional value and flavor. Row Crops are great and we should have access to the best of those. But we don’t need only those types of crops. We don’t even eat those. Not a single human eats #2 yellow corn. We need more technology to create more delicious, nutritional and nature-nurtured food. Because of this, I think in the future we would need more farmers not less. Only highly distributed systems supported but by innovative, environmentally-driven and task-minded farmers, can discover the great diversity of flavors, nutrients and ecosystems that will provide the best inputs for a human species that co-inhabits a thriving planet.

The free advice I would give anyone looking to enter the ag startup scene: take advantage of the existing pros (scale, automation, mechanization). Startups that try to hitch along to already existing scale rather than trying to re-invent it present a much better opportunity for success.

This is a good advice, but not a full one. Do not only consider the pros. There is still a lot of work to be done.

Data Driven AgTech is still in early stages. Is enclosed in black boxes and proprietary technology. It still lives in the old model, conquer or die. But soon, I hope we would see a new wave of farmers that in its majority builds on top of open source models and collaboration. A Food Network. Agriculture that is inherently human and inherently natural.

Food personal

FoodNet, the “cloud” in the land

Have you ever heard of the term “the cloud”? Maybe, in phrases like: “Save it in the cloud” or “Is backed up in the cloud“? This cloud is nothing more than a distributed network of data-centers that allow faster replication, lower latency and almost-instant recovery.

During the last 60 years, agriculture has been a field of great progress. The chemical and genetic breakthroughs were significant for the victory of the industrial revolution. People were able to feed themselves and overflow the land with grains that easily started to replace its vegetable and fruit counterparts with modified and highly processed ingredients, that in result made the whole endeavor purposeful. But nothing comes without its trade-offs.

Hindsight is 20/20, I know, but when farmers in the 70s started to see their field produce 30, 40 or 50 percent more food, they had to doubled down, maybe I would have done the same. The government followed suit and decided to put in place all the safety nets possible to overflow the markets and support the golden era of this Agro Industrial Revolution. The Green Revolution. But now, we have more information. We know that applying nitrogen has its limits, and that pesticides and weed killers lose their effectiveness as time goes by. Nature is not static. Not in vain, plants and bugs have dealt with survival during millions of years. 

We have seen first hand the debacle of the food distribution (thanks COVID-19). The problems of having all our chicken being processed by three main providers. That the processing facilities are centralized. That our processes treat nature an step in the factory when it is impossible to tame it. 

We have had great progress to feed the growing population of the world, but not all the credit goes to the centralized enterprises and economy of scale. We produce more food, but do not feed everybody. We produce more food, but we throw away a big portion of it. We produce more food, but we deplete the fertility of the land that provided it in the first place. Maybe the issue was not only to produce more but to produce better.

Now back to the “cloud”. In informatics, the cloud became a big achievement because it revolutionized several aspects of the work: reduced the cost of ownership, improved the quality and speed of data distribution and diminished the risk by using resiliency and redundancy. But the main gain of all is that made it affordable and accessible to all.  Before its appearance, only some big names were able to build scalable, secure and fast networks due to costs. Now everybody with the technical knowledge can build the next Amazon from his/her bedroom. We need that in agriculture.

My proposal, and I know I am not the only proponent nor the last one to talk about it, is to keep building an strong Food Network, not the reality food tv channel, but a Resilient, Scalable and Redundant connection of nodes that interact with the nature to nurture us all inhabitants of the Earth. This is more achievable more now that ever. We have the “cloud” that gives is connectivity, access to instant data and its computational power! We can build tools and use data to move us from our predatory and reductionist interaction to one that is synergistic and exponential. It needs multiple nodes (or even other networks) of connected food producers (Farmers, Ranchers, Fishermans, Foragers, et al) and also a big number of local food processors. It also needs to be closely connected to consumers, so it can be highly accurate in terms of consumption and residues. With this FoodNet, nothing is waste, but a piece in the cycle of energy transformation. That is an Ecosystem!

Let’s produce more food that is BETTER food for everyone. 

Famine can not be cured with destruction.


Una pieza musical que representa el matrimonio.